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Samantha Watkins's avatar

The ā€œWhere the hell is Matt?ā€ video remains one of the most powerful things I’ve ever seen. I have sobbed, literally, every time I’ve watched it since I first saw it in ~2010.

This piece has made me reflect on how new tech, new culture, new life always has a ā€œsomething lost, something gainedā€ quality. It’s tempting to want to reduce all that complexity to a simple evaluation of ā€œare things better or worse now?ā€ but I’m starting to think that impulse might be a mistake, or at least not very helpful.

A year or so ago I sat down and just reflected on the fact that YouTube exists and what it meant that no matter how alone or weird or niche your interests were, today you can find a whole community to learn from and connect with and be seen by. idk if things are better or worse online in a post-influencer world, but I do know that when I started crying after having that realization about YouTube, it had the exact same quality as when I first cried watching ā€œWhere the hell is Mattā€ 15 years before.

orodley's avatar

Another reason why the Matt video wouldn't be made today is people taking everything way too seriously. You can't just make a fun video where you dance with people. YouTube isn't a place where you just upload videos for fun, it's a Whole Thing. A career, or a side hustle hoping to turn into one. You have to think about monetisation. And how am I going to differentiate from the million other videos vying for attention. What's the hook? What's the deeper meaning? What will I use for the thumbnail? And how will it play? Will it come across as colonialist? Will I get cancelled? And how can I justify spending so much time on one video?

Of course many of these things are self-imposed, and could be ignored. But it does feel like collectively we've lost some of the sense of whimsy and willingness to be generous and take things in good faith. Like you say, it feels like everyone has an angle, and it makes us collectively more cynical.

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