I've been substacking all wrong

too small, too hard, too slow

I realized recently that I’ve been going about this all wrong. It wasn’t a surprising realization. At some level I knew something was off, but it took me a while to “call it”, to hit the buzzer and go “BZZT, this isn’t working”.

There are layers to what was going wrong.

Issue one: thinking in tweets.

I had spent such a long time “thinking in tweets”, tha…